1929 Bas-Relief Sign Preserved

Updated: Apr 17



If you strolled along Miami Beach's Lincoln Road in 1929, you'd stumble upon the Cadillac Salon. This was a luxury automobile dealership launched right at the beginning of the Great Depression. They were super exclusive and wanted you to feel that way when you walked into their showroom on the southeast corner of Lincoln Road and Pennsylvania Avenue.


The Miami Beach Cadillac Salon as featured in the Miami Herald on opening day, January 24, 1930.

By 1942, government agencies bought the building and the dealership was history. For the next five decades, the original façade's bas-relief and zigzag ornamentation were completely covered until renovators rediscovered them. While scanning a nearby project, our 360° lasers captured some details of the dealership's historic bas-relief sign showing airplanes, cars, the LaSalle and Fleetwood brands along with a giant logo.


An ad from the Miami News on April 8, 1932.

Since our Revit team had some downtime over the past few weeks, we decided to draft a quick as-built 3d model to show how easy it is to safeguard architectural heritage. The city of Miami Beach has a lot of this hidden art and it would be a shame to lose it.


The effort to accurately laser scan historic façades is far less than the cost of potentially losing them. Scanning not only allows you to capture accurate measurements, create shop drawings and elevations but you can also 3d print details in concrete, stone and many other materials.


Virtually visit the site at https://bit.ly/34LzhOD and you can read more about architect Carlos B. Schoeppl's design at https://bit.ly/3bk4efm




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