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Hilton Worldwide asked us to capture lifestyle photography and video of their first new brand in over 20 years. Both leisure and business travelers can enjoy a Home2 Suites all-suite extended-stay hotel at over 70 locations in the U.S., Canada and Mexico.
Over the course of a three-day shoot at their Columbus, Georgia location, we captured both photography and video footage targeting young couples, business travelvers, mature, African-American, active military service and pet-friendly markets. But by far, the most charming scene was a really cool canine checking in at the front desk.
Continuing the pet-friendly trend of the hospitality industry, Home2 Suites allows two pets up to 75 pounds. We had to capture the dog entering the lobby at dog-level.
Each video clip served a specific purpose in targeting a different demographic with a key feature they would appreciate.
Single woman in the comfort of her kitchenette and living area
Man doing laundry while in the Spin2 Cycle fitness center
Women on treadmills
Single man relaxing with his dog
Leisure guests enjoying a professional stainless steel barbecue outdoors
Couples having a cocktail and relaxing at the fire pit
Breakfast for the business traveler in a semi-social setting
Amenities for the business traveler in the lobby
Catering to multiple markets ensures a diverse, non-seasonal clientele for Home2 Suites. It's critical for brand managers to maintain a fresh library of both still and motion content for all uses. Visual formats, content versions and many other factors can be accommodated while in the planning stages of a shoot. Combining both photo and video capture helps to maximize the fixed costs of travel and preparation of the property before shooting.
c2a.studio is very experienced in planning and executing the production of web content, print media and collateral materials. If you're planning a production, give us a call and we would be happy to offer any advice.
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